3-D Technology Revolutionizes the Estimating Process

This is the “doll house” view. You can also “walk” through the property and view each element of every room in great detail.

This is the “doll house” view. You can also “walk” through the property and view each element of every room in great detail.

A key element of most insurance claims is the building estimate. With new 3-D technology, Professional Loss Adjusters, Inc. is now able to provide incredibly detailed three-dimensional walk-throughs where appropriate. 

This cloud-based technology allows our team members to measure objects scanned with a 3-D camera and to create a 3-D model of a real-world space. This space can be navigated using a desktop, laptop, mobile web browser (tablet or phone) or by using VR technology. 

PLA’s in-house estimator, Anthony Salvi, takes about 45 minutes to walk through a 2,000-square-foot property to create a 3-D set of photos of the entire property. A link to the cloud-based file can then be shared with anyone involved in the claim, including clients, outside experts and insurance adjusters. 

Without a doubt, this technology takes us into the next generation of adjusting.
— Anthony Salvi, Estimator

Salvi says this technology is faster, more detailed and takes about half the time required to create an estimate using other means. 

“This 3-D photography reduces the amount of time spent in the building,” says Salvi, “and is more convenient for the property owners.”

Michael Salvi, one of PLA’s most senior Public Adjusters agrees. “The proof of damage is undeniable. It’s irrefutable evidence. You can’t deny it because the resolution is so clear, it’s like physically being in the room.”

In addition, the camera timestamps all images, so there is no question about where the property’s damage falls in the timeline. These advancements in public adjusting technology allow us to better serve our clients—getting them the insurance settlement they deserve.


Leonard Theran, SPPA

Len earned a Bachelor of Science degree in Mechanical Engineering from the Massachusetts Institute of Technology and an MBA from Stanford University. He has more than 35 years of adjusting experience and also earned the SPPA designation. Because he has also been involved in the management of several high-tech companies, Len has a unique perspective when adjusting industrial losses. He is a past-President of the Massachusetts Association of Public Insurance Adjusters (MAPIA) and is on the Board of Directors of the National Association of Public Insurance Adjusters (NAPIA) and CAI-New Hampshire. He has also qualified as an Expert Witness and has been a featured speaker before several organizations including the Risk and Insurance Management Society, the Institute of Real Estate Management and Lorman Education Services.

Len is licensed in Massachusetts, Connecticut, Maine, New Hampshire, New Jersey, Rhode Island, Vermont, Georgia, North Carolina, South Carolina, Texas, West Virginia, Virginia, Oklahoma, Florida, and the U.S. Virgin Islands.